As in the year before, the agency rented a booth at “Interliber” – Croatia’s largest book fair – but this time it was a corner position and five new products for the following year were presented.
This year, in addition to 10,000 pocket calendars and bookmarks, we had around 4,000 wall posters with different motifs printed as promotional material, so these were displayed on the stand walls to attract attention. Two “ship bows” this year and more space in front for the gimmicks.
Again, Google SketchUp did the job well. I was able to plan everything down to a millimeter, render previews for presentation purposes and blueprints with dimensions both for the printers and stand assembly guys.
Another addition this year were the totem displays that you can fold up to 2m in height and print on either side, so we had two additional “colleagues” that were displayed in the aisles as crowd stoppers.
