You have probably seen those purse-organizing inserts that women use to fill up with stuff and transfer them from one bag/purse to another with no hassle. Well, they weren’t so popular in Croatia at the time and one local manufacturer decided to put them on the market.
First thing was the brand name and we were allowed to go crazy in this area, really. So after brainstorming for a bit in search of a perfect “useful and trendy” combination, there it was – someone yelled “it’s not Gucci, it is Organizucci” and it felt perfect.
Organizucci was born.
But it’s the product packaging that distinguishes this product from anything else out there.
Being a product that fits into a purse, the packaging was designed to resemble a purse. Made out of a heavy paper and laminated from outside, the purse featured a Vuitton-ish pattern on one side and a textile pattern on the other, printed, side. There was also what appeared to be cloth stitched on the side, describing the “messy purse” problem and offering a solution. The bottom side featured the organizer description and detailed instructions on how to use the product.
The complete wording was kept in consistency with the brand, like the order button on the website reading “Narucci” instead of “Naruchi” (Croatian for “order”), both words luckily pronounced the same.
It’s basically a quickly customized WordPress template with a custom PHP order form and a “thank you” page.
This teaser ad was printed in 2011 Personal Planner for Women and was adjusted to fit the Pop Art look and feel of the publication.
