According to the Vatican Information Service, “Croatia, whose capital is Zagreb, has a population of 4,429,000, of whom 3,981,000 (89.88%) are Catholic”, so the creative agency I worked for took this information as an invitation to offer something appropriate for this target group. This was the beginning of an “Illustrated Catholic Personal Planner”.
This 140 page spiral bound publication featured the work of Robert Fertitta, photographer and curator of The Gallery of Stained Glass Art. There was also an inspirational thought, monthly calendars and (saint) name days on every calendar page.
The planner came with a wooden rosary bracelet.
