Following up on the success of its predecessor, the 2010 edition, this year’s “Personal Planner for Women” underwent some changes in style. In 2011 we went for the Pop Art look, working with large raster, brash and colorful.
Using the survey data gathered from customers, certain adjustments were made in terms of content. One of the changes was visible on the cover; in 2010 we introduced the feminine symbol in the year number by reshaping the zero – the same thing was done this year, but the brand name itself was not present on the cover.
Since the survey pointed out that almost every customer preferred having a rubber pen holder, and less than one third did not think that a ballpoint pen was a necessity, we went for something else instead of the pen. On the inside of the front cover, there was a picture of a vanity table with a flap on the bottom, that, when pulled, exposed a small pocket mirror for discrete make up adjustments 🙂
The product was sold in drugstores, bookstores and online.
The website went through a face-lift to accompany the new style.
If you want, you can flip through it!
