In order to present our new products for the following year, the agency I worked for needed a solution for the fair stand that would stand out and attract the visitors of “Interliber” – Croatia’s largest book fair.
With tremendous help from the guys printing and manufacturing all the products published by the agency AND this marvelous graphic tool called Google SketchUp, I managed to transform this small, lifeless cubicle with two tables into a place of product information, fun & free stuff :))
There were also wall boards, POS display stands, cash register skirting and some 30 different pocket calenders and bookmarks to be designed. One extra thing was the “ship bow” protruding from the stand area and drawing more attention of the people entering the aisle where the stand stood.
The guys and girls on the stand were wearing different t-shirts with the product brands printed on the front and the back.
